Q & A with Kirk Godby, president of The Customized Logistics & Delivery Associatio
We use the terms “Final Mile” and “Last Mile” all the time. Let’s clarify exactly what those words mean.
Why choose a local or regional carrier to do this?
Final Mile is all about getting items into local markets. Why else would shippers want to use regional carrier to do this?
Talk about the role of technology in Final Mile.
Godby: Technology’s role in this process is to provide up-to-the-minute visibility of the shipment. National shippers demand that kind of information and anyone who deals in Final Mile has to be able to give it to them in a way that integrates with their systems. Members of our industry are used to making the most this kind of technology.
Hiring local companies to do this work is certainly more complicated for national shippers. Are any of them doing it and why?
True, some large national shippers would like to have one carrier handle the whole US. But most don’t like being held hostage to one or two providers. Many are using our members’ footprints and relationships to build their own networks. What attracts them is that our members are used to being flexible and customizable based on their needs. We’re also used to changes on the fly. They like that we can offer later pick-up times. Or pickups in the middle of the night. Or delivery on routes based on appointments. They also like that many members of the industry also offer warehousing and logistics.
What trends in Final Mile do you foresee in the next few years?
This article appeared in Eye for Transport Supply Chain and Logistics Business Intelligence, a global leader in business intelligence and C-level networking for the transport, logistics and supply chain industry.